Do We Beach House

A New Slice on the Island: Jersey Mike’s Opens in Key Estero Plaza

Fort Myers Beach’s recovery story added a fresh chapter this week as Jersey Mike’s became the first business to open in the Key Estero Plaza since Hurricane Ian. The sub shop opened its doors at 9 a.m. Wednesday, bringing back daily dining options to the retail center that has sat largely quiet since the 2022 storm.

Jersey Mike’s is a new addition to the plaza — before the storm, the center had a Subway, but the new shop marks a different brand and a fresh start. It’s a small but meaningful milestone for that stretch of the island: a shuttered retail center seeing its first tenant return. The restaurant is currently open 9 a.m. to 9 p.m., with plans to extend hours during peak season. Parking is free for customers.

For residents and visitors alike, this kind of reopening is the steady, brick-by-brick progress that defines Fort Myers Beach right now. It’s not flashy — it’s a sandwich shop in a strip plaza — but it’s real. Every business that returns means more jobs, more foot traffic, and more reasons to spend the day on the beach side of the island.

If you’re staying at the “Do We” Beach House and craving a sub for a beach picnic, Jersey Mike’s is a quick trip. Grab lunch, hit the sand, and enjoy another sign that this island keeps coming back.

Source: Beach Talk Radio News — Jersey Mike’s Now Open For Business